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In a little corner of your home or shop
souvenirs you can easily display

We depict vegetables, flowers, zodiac animals, and good-luck motifs in chirimen fabric,
and sell colorful, charming accessories.

 
Compared with cotton and similar fabrics,
chirimen has a soft feel and vivid color,
making it a fabric you grow attached to.

What began as wintertime handwork
is now, with the help of home-based artisans,
crafted with a steadfast commitment
to domestic production and handcrafting.
     
     
 
 
 
 
That guests would come all the way to Ouchi, a post town deep in Aizu, was something I could not have imagined until I reached adulthood. Today it has become a tourist destination that welcomes visitors day after day, and I am grateful both to those who take the trouble to visit and to the predecessors who preserved this wonderful scenery. I hope that everyone I meet enjoys themselves and goes home happy. I aim to create a shop that makes it easy to come back anytime.
 
阿部公一
 
Born and raised in Ouchijuku, I longed for the big city, and after graduating from high school I worked in the food and beverage industry in Miyagi Prefecture. Since then I have loved talking with people and was able to gain a lot of experience and learning. Upon turning 30, feeling that as the eldest son of the 11th generation I had to take over the family home, I returned to Ouchi. There, I again keenly felt the charm of this thatched-roof village and the importance of passing down its preservation techniques. Wanting to ensure that we, too, carry on the village our predecessors have protected for generations, I am currently studying roof-thatching as well. I still have so much I don't understand, but...

Ouchijuku has maintained its community rules under an independent administrative district completely separate from the town. As one resident of Ouchi, I belong to organizations such as the administrative district, the tourism association, the preservation society, the youth association, the fire brigade, and the 結いの会. So that this village can be a place of solace for many people, we residents continue to learn together, following the example of Shirakawa Village in Gifu Prefecture, about landscape preservation and the like. Going forward, we hope to keep taking on various challenges so that this will remain a community where our children can say, 'I'm glad I was born here.'
 
Name 大内宿 本家叶屋
(オオウチジュク ホンケカノウヤ)
Phone 0241-68-2954
Fax 0241-68-2954
Address 福島県南会津郡下郷町大内山本48 Access
Representative name Koichi Abe
Our Commitment Handmade folk crafts made with chirimen fabric
Japanese-made wild grapevine crafts
Pickles made with a focus on domestic ingredients
Business Activities Retail Sale of folk crafts
Share capital 1,000,000 yen
Establishment date April 1992
History 平成4年 Opened a souvenir shop
平成25年 Business succession
Business partners ふくとく企画
Bank Toho Bank
Official URL https://en.honke-kanouya.com/